How to bring change in your product?
One thing I like the most is to disrupt. However, it is not sufficient to bring your new idea and new ways of doing things to the market and expect people will adopt it. Many products failed like that. Bringing a fundamental change from what the users are used with requires many steps in order to be successful.
- Behavior Journey: Understand your customers and their behavior journey
- The Change: Redesign parts of customer journey – by applying behavior change principles
- Make money: Design a product that customer will pay for – by understanding the phycology of paying
- Test it out: Test each idea at a time